Protect Your Culture — and Your Credibility — When Announcing Change.

Poorly communicated change creates confusion, sparks backlash, and erodes trust faster than the change itself. The 5 Questions Change Checklist gives corporate leaders a practical framework to think strategically and communicate thoughtfully before any major announcement—whether it’s a restructure, policy update, leadership shift, or new initiative.

Inside, you’ll learn how to:

• Frame the “why” clearly to build understanding and buy-in

• Identify who’s impacted—and who needs to hear it first

• Anticipate miscommunication risks and avoid rumor cycles

• Stress-test your messaging for tone, clarity, and emotional intelligence

• Ensure your announcement reinforces (not contradicts) your mission and culture

Get instant access and strengthen how you lead your team through change — before, during, and after the announcement.

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